The Experience Maker: How to Create Remarkable Experiences That Your Customers Can?t Wait to Share Hardcover ? September 14, 2021
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Language: English
Published by Morgan James Publishing, 2021
- Hardcover
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- Title
- The Experience Maker: How to Create Remarkable Experiences That Your Customers Can?t Wait to Share Hardcover ? September 14, 2021
- Author
- Gingiss, Dan
- Publisher
- Morgan James Publishing
- Publication year
- 2021
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1631954598
- ISBN 13
- 9781631954597
Let's face it: Competition is tougher than ever these days. Competing on price is a loser's game -- just ask the two gas stations across the street from each other. And competing on product is getting harder and harder as almost everything can be copied -- just ask your favorite ride-share company.
So what's left? How can companies stand out in a crowded marketplace that is constantly evolving?
The answer is customer experience. And the best part about customer experience is that it's delivered by human beings which are unique to your company. No one else has your human beings, which means that you can provide a customer experience that no one else can. It's time to make your customer experience a competitive advantage.
Almost every business has a "leaky bucket." Most companies are so focused on sales growth and bringing in new customers at the expense of the existing customers who are funding the business. Without our existing customers, we're out of business. So why do companies spend so much money and time on higher and higher sales and new customer goals and yet not nearly as much time with the people they already have?
Instead of spending more money on marketing and trying to acquire new customers, what if you focused on providing your existing customers a remarkable experience? Listen to your customers, engage with your customers, and they will become your best marketers. That's right, your existing customers will actually help you acquire new customers, and plug your "leaky bucket." And this book will show you how.
By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive) to your business, you will create an array of remarkable experiences that your customers will want to talk about with friends, family, and social media followers. In turn, you'll benefit from marketing that is far more credible, engaging, and authentic than yet another email or social media campaign.
Your business CAN compete on customer experience. When you create a remarkable experience for your customers, they become your best marketers and salespeople. The result is more customers, who stay longer, spend more, and recommend your company to others.
Wouldn't you like to become WISER than your competition?
So what's left? How can companies stand out in a crowded marketplace that is constantly evolving?
The answer is customer experience. And the best part about customer experience is that it's delivered by human beings which are unique to your company. No one else has your human beings, which means that you can provide a customer experience that no one else can. It's time to make your customer experience a competitive advantage.
Almost every business has a "leaky bucket." Most companies are so focused on sales growth and bringing in new customers at the expense of the existing customers who are funding the business. Without our existing customers, we're out of business. So why do companies spend so much money and time on higher and higher sales and new customer goals and yet not nearly as much time with the people they already have?
Instead of spending more money on marketing and trying to acquire new customers, what if you focused on providing your existing customers a remarkable experience? Listen to your customers, engage with your customers, and they will become your best marketers. That's right, your existing customers will actually help you acquire new customers, and plug your "leaky bucket." And this book will show you how.
By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive) to your business, you will create an array of remarkable experiences that your customers will want to talk about with friends, family, and social media followers. In turn, you'll benefit from marketing that is far more credible, engaging, and authentic than yet another email or social media campaign.
Your business CAN compete on customer experience. When you create a remarkable experience for your customers, they become your best marketers and salespeople. The result is more customers, who stay longer, spend more, and recommend your company to others.
Wouldn't you like to become WISER than your competition?
"Synopsis" may belong to another edition of this title.
About the Author
Dan Gingiss is an international keynote speaker, customer experience coach, and the chief experience officer of The Experience Maker, LLC.
His twenty-year professional career consistently focused on delighting customers, spanning multiple disciplines including customer experience, marketing, social media, and customer service. He held leadership positions at three Fortune 300 companies: McDonald's, Discover, and Humana.
Dan is the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, a host of the Experience This! Show and Focus on Customer Service podcasts, and a regular contributor to Forbes.
He has been named to several notable industry lists, including:
● "Top 50 Customer Service Influencers of the Decade" by Nextiva
● "Top 50 Thought Leaders to Follow on Twitter" by ICMI
● "50 Social Media Marketing Influencers to Follow" by TopRank Marketing
● "Top 100 Digital Marketers" by both Brand24 and BuzzSumo
● "Top Customer Service Influencers" by Fit Small Business
● "15 Influencers Changing the CX Game" by WalkMe
Dan earned a BA in psychology and communications from the University of Pennsylvania and an MBA in marketing and operations from the Kellogg School of Management at Northwestern University. A native Chicagoan, he is a lifelong Chicago Cubs fan, a licensed bartender, and a pinball wizard.
"About the title" may belong to another edition of this title.
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