Experiencing and Managing Emotions in the Workplace
ISBN 10: 1780529120 ISBN 13: 9781780529127
Published by Emerald Group Publishing Limited
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Majestic Books, Hounslow, United Kingdom
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About this Item
Description:
pp. 275. Seller Inventory # 96413123
Synopsis:
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
About the Author:
Stephen L. Vargo - University of Hawaii at Manoa, USA
Robert F. Lusch - University of Arizona, USA
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Bibliographic Details
Title: Experiencing and Managing Emotions in the ...
Publisher: Emerald Group Publishing Limited
Condition: New