Written by a renowned psychologist Roger E. Kirk of Baylor University, this classic text provides the graduate student in experimental design with detailed coverage of the designs and techniques with the greatest potential use in behavioral research. Kirk's book is known for its emphasis on the logical rather than the mathematical basis of experimental design; for its in-depth exploration of the relationship between analysis of variance and regression analysis; for its introduction of the concept of building block designs; and for its comprehensive scope that describes all of the ANOVA experimental designs that are potentially useful in the behavioral sciences and education.

About the Author

Roger E. Kirk received his Ph.D. in experimental psychology from the Ohio State University and did postdoctoral study in mathematical psychology at the University of Michigan. He is a Distinguished Professor of Psychology and Statistics at Baylor University. He founded and, for 25 years, directed Baylor's Behavioral Statistics Ph.D. program and the Institute of Statistics, now the Department of Statistical Science. He has published extensively in the areas of statistics, psychoacoustics, and human engineering and is the author of five statistics books. His first book, Experimental Design: Procedures for the Behavioral Sciences, has been identified by the Institute for Scientific Information as one of the most frequently cited books in its field. Dr. Kirk is a fellow of the American Psychological Association (Divisions 1, 2, 5 and 13) and the American Psychological Society. He is a past president of the Society for Applied Multivariate Research, Division 5 of the American Psychological Association, and the Southwestern Psychological Association. In recognition of his teaching effectiveness, he was named the Outstanding Tenured Teacher in the College of Arts and Sciences and designated a Master Teacher, Baylor University's highest teaching honor. He is the 2005 recipient of the Jacob Cohen Award for Distinguished Contributions to Teaching and Mentoring from Division 5 of the American Psychological Association.

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