This classic text, with a reputuation for accessibility and readability, has been revised and updated to make learning design concepts even easier. Roger E. Kirk shows how three simple experimental designs can be combined to form a variety of complex designs. He provides diagrams illustrating how subjects are assigned to treatments and treatment combinations. New terms are emphasized in boldface type, there are summaries of the advantages and disadvantages of each design, and real-life examples show how the designs are used.

About the Author

Roger E. Kirk received his Ph.D. in experimental psychology from the Ohio State University and did post doctoral study in mathematical psychology at the University of Michigan. He was a Distinguished Professor of Psychology and Statistics at Baylor University. He founded, and for 25 years, directed Baylor’s Behavioral Statistics Ph.D. program and the Institute of Statistics, now the Department of Statistical Science. He published extensively in the areas of statistics, psychoacoustics, and human engineering, and authored five statistics books. Experimental Design: Procedures for the Behavioral Sciences, his first book, was identified by the Institute for Scientific Information as one of the most frequently cited books in its field. In recognition of his teaching effectiveness, he was named the Outstanding Tenured Teacher in the College of Arts and Sciences and designated a Master Teacher, Baylor University’s highest teaching honor. He was the 2005 recipient of the Jacob Cohen Award for Distinguished Contributions to Teaching and Mentoring from the Division of Evaluation, Measurement, and Statistics of the American Psychological Association.

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