Experimental Design: Visual Creativity and Method

How can experimentation and methodology be used in design processes? In this area of specialization in particular the term "experimental" is often used rather randomly. Contrary to this approach, this book shows that even in art and design methodical experiments can result in concepts and ideas, i.e. creativity in the widest sense. In the chapters Basis, Interpretation, Variation, Relation and Sequence, a great number of design methods are categorized and typified. The varied and often surprising results are due not least to the many different applied methods.

For a decade, Armin Lindauer and Betina Muller researched, collected and created works whose experimental methods result in creative design solutions. The works were found in very diverse sectors such as advertising, product design, poster design, art, and sciences. The book features historically significant works by Courbet, Monet, Jawlensky, Picasso, Albers and the Bechers, as well as works of famous contemporary designers such as Daniele Buetti, Peter Dreher, Gunther Kieser, Uwe Loesch or Stephan Sagmeister. With its more than 3000 images, "Experimental Design" is a visual reference book for anyone interested in methodical approaches to ideas and concepts.

Qu'est-ce qui est à l'origine de la créativité en matière de visuel et quelles méthodes doivent être conçues et mises en oeuvre pour générer des idées et de la diversité ? Telle est la problématique sur laquelle les auteurs de ce livre se sont penchés durant plus de deux décennies, s'intéressant aux oeuvres qui y répondaient le mieux. Résultat de leurs recherches, l'ouvrage Experimental Design présente une vaste gamme de méthodes et procédés.

À l'aide d'oeuvres de grands artistes du passé tels que Monet, Jawlensky et Picasso, ainsi que de créations dues à des designers contemporains tels que Buetti, Kieser et Sagmeister, ce livre trace des parallèles entre des domaines aussi variés que la publicité, le design industriel, les affiches, les beaux-arts et les sciences. Il génère des impulsions et démontre une nouvelle fois que la créativité repose souvent sur la méthode, tout en rappelant qu'il existe une interaction entre elles deux.

Ouvrage en anglais

How does visual creativity arise in the first place and how can visual methods be developed and applied in the production of ideas and variety? For over two decades the authors have searched, collected and produced work dealing with their understanding of how experimental design can be created by using methodical design processes. This book is the result of their researches, presenting a wide variety of methods and procedures.

Spanning from historic works of artists such as Monet, Jawlensky and Picasso and contemprary designers such as Buetti, Kieser or Sagmeister, they show numerous parallels from completely different areas of activity including advetising, produt design, poster art, the fine arts and the sciences. The book is an impluse giver and demonstrates once again that creativity is frequently based firmly on methods, which in turn it also promotes.