Experimental Formats & Packaging: Creative solutions for inspiring graphic design

New Mini Format!

Experimental Formats & Packaging examines exciting design problems, such as how to make a book that does not look like a book, and how to create packaging that can be taken into new design dimensions while still fulfilling its essential, functional role.
While both formats and packaging are notoriously difficult areas in which to be innovative and revolutionary, the authors have brought together examples that combine awareness of process and materials and creativity without compromising other methods of communication. Over 100 illustrated case studies reveal the ideas and philosophies behind each project, while an extensive directory of materials and processes, plus a range of basic box templates, provides an invaluable grounding to encourage a more experimental approach to design.Experimental Formats and Packaging combines the content of two highly successful titles in one great value book.

**North American Rights Only**

Daniel Mason is a writer and specialist in printing and packaging techniques. As the company Something Else he continues to consult, source and produce innovative projects for the world's leading graphic designers and design groups facilitating creativity with material and process.

Roger Fawcett-Tang is a graphic designer and founder of internationally renowned Struktur Design. He has written/designed many books for RotoVision, including Mapping and the highly successful Experimental Formats.