The Experimentation Field Book : A Step-by-Step Project Guide

David Kester

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Language: English

Published by Columbia University Press Feb 2024, 2024

0231214170 / 9780231214179

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Experimentation is an essential part of innovation. It is the link between generating new ideas and putting them into practice. We are constantly experimenting in our daily lives, and organizations place great value on testing new products, services, and strategies. Yet there is a shortage of actionable guidance on how to design and execute high-quality experiments for practical purposes.This book is a hands-on manual for crafting and conducting useful experiments in real-life settings. It guides readers from any background or discipline through the fundamentals of identifying testable ideas, selecting an evidence base, prototyping, and testing, building users¿ skill sets and channeling their creativity through an interactive, exercise-oriented format. The book details a step-by-step framework, with user-friendly instructions and a case study illustrating the process at work at each step, as well as templates for readers to customize in their own projects. It draws on design thinking as well as other practical business approaches. From the classroom to the practice world, The Experimentation Field Book is a vital tool kit for all problem solvers and innovators seeking to address today¿s pressing challenges.

Seller Inventory # 9780231214179

Title
The Experimentation Field Book : A Step-by-Step Project Guide
Author
David Kester
Publisher
Columbia University Press Feb 2024
Publication year
2024
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0231214170
ISBN 13
9780231214179
Item weight
270 grams
Dimensions
221x213x12 mm

AHA-BUCH GmbH

Einbeck, Germany

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