Expert Systems for Scanner Data Environments : The Marketing Workbench Laboratory Experience

Language: English

Published by Springer, 1990

0792390768 / 9780792390763

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.

Seller Inventory # 9780792390763

Title
Expert Systems for Scanner Data Environments : The Marketing Workbench Laboratory Experience
Author
John M. Mccann
Publisher
Springer
Publication year
1990
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0792390768
ISBN 13
9780792390763
Item weight
532 grams
Dimensions
241x160x18 mm

AHA-BUCH GmbH

Einbeck, Germany

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