The Experts' Guide to the K-12 School Market

Carol Ann Waugh has more than 25 years experience in the publishing industry with an emphasis on developing, introducing and marketing new products and services to the library and education markets. She has executive management experience at TI-IN Network as Vice President of New Business Development, Progressive Grocer as Vice President, Butterick Publishing as Vice President and R. R. Bowker as Executive Vice President and Publisher, where she was responsible for introducing on of the first viable CD-ROM products – Books in Print. As an entrepreneur, Carol started, built and sold (to Xerox) an information database company specializing in collecting and publishing directories and newsletters about the emerging microcomputer industry in 1982. In 1986, Waugh formed a consulting company and since then, has worked with over 50 publishing companies nationwide to help them develop new products and marketing channels. Carol earned her undergraduate degree in Educational Theatre from New York University and her Masters of Business Administration degree from Pace University. Recently, Carol, in partnership with Linda Winter and Kathryn Kleibacker, has started up a new business called The Internet Monitor ‘— a company offering a variety of consulting services to the educational and reference publishing industry.

Corey E. Brady is an educator and a developer of education materials that use Web and network technologies effectively. As an instructional designer and programmer, and later as chief education officer and chief operating officer, Corey helped conceive, create and manage the online mathematics curriculum products of Boxer Learning, Inc. He is now with Texas Instruments, as manager of product strategy for the TI-Navigator networked classroom solution.