Explaining Cameron's Catastrophe (The 'Explaining' Series)

uses expert analyses of hundreds of surveys and focus groups run by Ipsos MORI to make sense of the UK's 2016 EU referendum on how we got here; the context, content and process; lessons from 1975; what remain did wrong; why the leave campaign was so successful; voters attitudes; and the aftermath. They also show what the 2016 referendum result, and life without the EU, means for the future of the UK.is the founder of MORI. He is Chairman of the Emeritus Governors, Honorary Fellow and Visiting Professor at the London School of Economics and Political Science, and a Visiting Professor and Fellow at King’s College London.is Director of Political Analysis at Ipsos MORI and Professor of Public Opinion and Political Analysis at King’s College London.is Professor of Political Marketing at Cranfield University and a specialist in the application of marketing in politics.is an adviser to governments and organisations around the world on public opinion research.

SIR ROBERT WORCESTER is the founder of Ipsos MORI. ROGER MORTIMORE is Director of Political Analysis at Ipsos MORI and Professor of Public Opinion and Political Analysis at King's College London. PAUL BAINES is Professor of Political Marketing at Cranfield University and a specialist in the application of marketing in politics. MARK GILL advises governments and organisations around the world on public opinion research.