Explaining Cameron's Comeback (Explaining. British General Elections) (The 'Explaining' Series)

Mark Gill,Paul Baines,Roger Mortimore,Robert Worcester

ISBN 10: 1908041277 / ISBN 13: 9781908041272

Published by IndieBooks, 2016

About this Item

Seller Inventory # mon0000356716

Bibliographic Details

• Title: Explaining Cameron's Comeback (Explaining. British General Elections) (The 'Explaining' Series)
• Publisher: IndieBooks
• Publication Date: 2016
• Language: English
• ISBN 10: 1908041277
• ISBN 13: 9781908041272
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Explaining Cameron s Comeback analyses hundreds of surveys and focus groups run by Ipsos MORI to make sense of the 2015 election campaign from the voter s perspective - what they really thought of Cameron and Miliband, what made the 2015 campaign was so unusual, why it made sense to go negative in the campaigning despite voters claimed dislike of it, and why the pundits read the polls wrong. They also use trend data going back six decades to help show what the 2015 election result means for the next five years of British politics, from how voters might vote in the European Referendum, to the Labour Party s chance under Corbyn to the implications for the 2020 election.

About the Author

SIR ROBERT WORCESTER is the founder of MORI. ROGER MORTIMORE is Director of Political Analysis at Ipsos MORI and Professor of Public Opinion and Political Analysis at King's College, London. PAUL BAINES is Professor of Political Marketing at Cranfield University. MARK GILL co-founded the strategic research firm Woodnewton and advises governments around the world on public opinion research.