Num Pages: 268 pages, 6 black & white illustrations, biography. BIC Classification: JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 221 x 163 x 20. Weight in Grams: 444. . 2007. Hardcover. . . . .

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Bibliographic Details

Title: Explaining Consumer Choice
Publisher: Palgrave Schol, Print UK
Publication Date: 2007
Language: English
ISBN 10: 1403998620
ISBN 13: 9781403998620
Binding: Hardcover
Condition: New

About this title

Synopsis

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

About the Author

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

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