Explaining Consumer Choice

G. Foxall

ISBN 10: 1349547115 / ISBN 13: 9781349547111

Published by Palgrave Macmillan UK Jun 2007, 2007

About this Item

This item is printed on demand - it takes 3-4 days longer - Neuware -This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory. 272 pp. Englisch.

Seller Inventory # 9781349547111

Bibliographic Details

• Title: Explaining Consumer Choice
• Publisher: Palgrave Macmillan UK Jun 2007
• Publication Date: 2007
• Language: English
• ISBN 10: 1349547115
• ISBN 13: 9781349547111
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 216W x 140H x 15D millimeters 216 millimeters width by 140 millimeters height by 15 millimeters depth
• Weight: 346 grams

About this title

Synopsis

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

About the Author

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).