Synopsis
Artificial intelligence (AI) changes the way consumers make decisions in tourism and marketing. From personalized travel recommendations to dynamic pricing and targeted advertising, AI tools shape how people search for, choose, and experience destinations and services. AI continues to influence consumer behavior, including how data-driven technologies impact trust, choice, and satisfaction. However, various ethical, social, and economic implications of using AI in these industries remain, raising important questions about privacy, transparency, and the human touch in consumer experiences. Further research may reveal the lasting impact of intelligent technologies in hospitality and tourism practices. Exploring AI and Consumer Decision-Making in Tourism and Marketing explores how AI technologies influence consumer decision-making in tourism and marketing, including personalization, recommendation systems, and targeted advertising. It examines the effects of these tools on consumer behavior, trust, and engagement, as well as the ethical and practical challenges they present for businesses and consumers. This book covers topics such as advertising, ethics and law, and sociology, and is a useful resource for engineers, business owners, sociologists, academicians, researchers, and data scientists.
About the Author
Mohammad Soliman is currently working at the Marketing Department, Sultan Qaboos University, Oman. He previously served as Head of Research and Consultation Department, UTAS, Salalah, Oman. He is also a Full Professor, Faculty of Tourism and Hotels, Fayoum University, Egypt. He has published multiple papers in high-rank journals indexed in ABDC, WoS, and Scopus (e.g., International Journal of Hospitality Management, Tourism Management Perspectives, Journal of Destination Management & Marketing, Current Issues in Tourism, Technology in Society, Tourism Review, Journal of Service Theory & Practice, International Journal of Human-Computer Interaction, Journal of Consumer Behaviour, Journal of Tourism and Services, etc.). Additionally, he sits on the editorial board of different academic journals and serves as an associate editor and reviewer for several top-tier journals. He has successfully supervised and examined several master's and PhD theses. His research interests include tourism marketing, destination marketing, branding, consumer behaviour, AI in education & marketing, PLS-SEM, and review studies.
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