Exploring Corporate Strategy Enhanced Media Edition, 7th Edition: Text Only

Johnson, Gerry; Scholes, Kevan; Whittington, Richard

ISBN 10: 0273710184 / ISBN 13: 9780273710189

Published by Pearson Education Limited, 2006

About this Item

Zustand: Sehr gut | Seiten: 672 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Seller Inventory # 42723532/202

Bibliographic Details

• Title: Exploring Corporate Strategy Enhanced Media Edition, 7th Edition: Text Only
• Publisher: Pearson Education Limited
• Publication Date: 2006
• Language: English
• ISBN 10: 0273710184
• ISBN 13: 9780273710189
• Binding: Soft cover
• Condition: Sehr gut
• Seller catalogs:
  • Bücher

About this title

Synopsis

Strategic Management at all levels both in UK and Europe. Europe's most successful strategy textbook - with combined total sales of more than 500,000 - covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate 1) the tradition 'design' view of strategy, 2) the notion that strategy can arise from 'experience' and culture; and 3) the notion that strategy can be a product of emergent 'ideas'.

From the Back Cover

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.