Exploring Corporate Strategy Enhanced Media Edition Text and Cases 7th Edition

Gerry Johnson

ISBN 10: 0273710176 / ISBN 13: 9780273710172

Published by Pearson Education Limited, 2006

About this Item

Seller Inventory # 05779A8AECF8B45

Bibliographic Details

• Title: Exploring Corporate Strategy Enhanced Media Edition Text and Cases 7th Edition
• Publisher: Pearson Education Limited
• Publication Date: 2006
• Language: English
• ISBN 10: 0273710176
• ISBN 13: 9780273710172
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

Exploring Corporate Text and Cases(Enhanced Media Edition) Johnson, Gerry; Scholes, Kevan and Whittington, Richard

From the Back Cover

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.