Exploring Corporate Strategy: Text and Cases (5th Edition)

Johnson, Gerry; Scholes, Kevan

ISBN 10: 0130807400 / ISBN 13: 9780130807403

Published by Pearson College Div, 1999

About this Item

Seller Inventory # U9780130807403

Bibliographic Details

• Title: Exploring Corporate Strategy: Text and Cases (5th Edition)
• Publisher: Pearson College Div
• Publication Date: 1999
• Language: English
• ISBN 10: 0130807400
• ISBN 13: 9780130807403
• Binding: Soft cover
• Edition: 1754399252.
• Condition: Very Good
• Dust Jacket Condition: 47187769
• Signed: 8/5/2025 1:07:32 PM
• Seller catalogs:
  • 9780130807403
  • 2
  • U

About this title

Synopsis

The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Instructor's Manual (0-13-010993-2). PowerPoint Slides (0-13-010994-0).

From the Back Cover

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.