Exploring Corporate Strategy: Text and Cases

Prof Gerry Johnson

ISBN 10: 0273651129 / ISBN 13: 9780273651123

Published by Financial Times/ Prentice Hall, 2002

About this Item

Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading.

Seller Inventory # CHL7509974

Bibliographic Details

• Title: Exploring Corporate Strategy: Text and Cases
• Publisher: Financial Times/ Prentice Hall
• Publication Date: 2002
• Language: English
• ISBN 10: 0273651129
• ISBN 13: 9780273651123
• Binding: Hardcover
• Condition: Used; Good

About this title

Synopsis

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.