Exploring Corporate Strategy: Text Only

Kevan Scholes, Gerry Johnson

ISBN 10: 027365117X / ISBN 13: 9780273651178

Published by Financial Times/ Prentice Hall 20/11/2001, 2001

About this Item

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Seller Inventory # 7719-9780273651178

Bibliographic Details

• Title: Exploring Corporate Strategy: Text Only
• Publisher: Financial Times/ Prentice Hall 20/11/2001
• Publication Date: 2001
• Language: English
• ISBN 10: 027365117X
• ISBN 13: 9780273651178
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

Book by Johnson, Gerry, Scholes, Kevan

From the Back Cover

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.