Exploring Direct and Customer Relationship Marketing
Language: English
Published by Cengage Learning EMEA, 2004
- Softcover
- Used
Seller: Country House Library, Gloucester, United KingdomCountry House Library
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- Title
- Exploring Direct and Customer Relationship Marketing
- Author
- Evans, Martin and OMalley, Lisa and Patterson, Maurice
- Publisher
- Cengage Learning EMEA
- Publication year
- 2004
- Condition
- Used; Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1861529015
- ISBN 13
- 9781861529015
- Edition
- 2nd Edition
- Item weight
- 1,039 grams
Exploring Direct & Customer Relationship Marketing, Second Edition offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical application. There is extensive underpinning from theory of the ideas and approaches presented, drawing from practical experience of many companies and practitioners. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses.
"Synopsis" may belong to another edition of this title.
About the Author
Maurice Patterson is lecturer at the University of Limerick.
"About the title" may belong to another edition of this title.
Country House Library
Gloucester, United Kingdom
5-star seller
AbeBooks seller since October 24, 2025
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