Exploring Direct and Customer Relationship Marketing
Martin Evans, Lisa O'Malley, Maurice Patterson
ISBN 10: 1861529015 ISBN 13: 9781861529015
Published by Cengage Learning EMEA 19/02/2004, 2004
Used
Soft cover
From
AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since November 28, 2006
This specific item is no longer available.
About this Item
Description:
This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781861529015
Synopsis:
Exploring Direct & Customer Relationship Marketing, Second Edition offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical application. There is extensive underpinning from theory of the ideas and approaches presented, drawing from practical experience of many companies and practitioners. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses.
About the Author: Maurice Patterson is lecturer at the University of Limerick.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Exploring Direct and Customer Relationship ...
Publisher: Cengage Learning EMEA 19/02/2004
Publication Date: 2004
Binding: Soft cover
Condition: Very Good
Edition: 2nd Edition