Exploring Direct and Relationship Marketing. This item is unavailable.
Language: English
Published by Cengage Learning, 2004
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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AbeBooks seller since October 13, 2008
Unavailable
Softcover
Condition: Used - Very good
US$ 7.97
Item description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 58074257-20
- Title
- Exploring Direct and Relationship Marketing
- Author
- Patterson, Maurice, O'Malley, Lisa, Evans, Martin
- Publisher
- Cengage Learning
- Publication year
- 2004
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1861529015
- ISBN 13
- 9781861529015
- Edition
- 2nd Edition.
- Item weight
- 2.381 pounds
- Dimensions
- N/A
Exploring Direct & Customer Relationship Marketing, Second Edition offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical application. There is extensive underpinning from theory of the ideas and approaches presented, drawing from practical experience of many companies and practitioners. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses.
"Synopsis" may belong to another edition of this title.
About the Author
Maurice Patterson is lecturer at the University of Limerick.
"About the title" may belong to another edition of this title.