Learn how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. This concise new book begins with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters explore the support principles of scale, balance, repetition, and proximity, and later the elements of shape, line, size, color, texture, imagery, and typography. Profiles of successful designers with samples from their portfolios round out the extensive coverage and offer personal glimpses into the careers of working professionals.

About the Author

Ms Evans is a Graphic Designer, an award-winning writer, and faculty member at the Art Academy of Cincinnati. She is also a AIGA board member for the Cincinnati Chapter. Ms Evans won the Maggie Award Winner (1999) and the Cincinnati Editors Association, Best Cover Award (1989)

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