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Bibliographic Details

Title: Exploring Innovation (UK Higher Education Business Management)
Publisher: McGraw Hill / Europe, Middle East & Africa 16/03/2015
Publication Date: 2015
Language: English
ISBN 10: 0077158393
ISBN 13: 9780077158392
Binding: Paperback
Condition: Very Good

About this title

Synopsis

The second edition of "Exploring Innovation" offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book's lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to more coverage on the commercial aspects of innovation and business models; greater emphasis on user innovation; and an introduction to the concept of open innovation. It is fully revised coverage of innovation strategy and includes expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.

About the Author

David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.

"About this title" may belong to another edition of this title.

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