Exploring Innovation
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Language: English
Published by McGraw-Hill Higher Education, 2009
- Softcover
- Used
Seller: Country House Library, Corby, United KingdomCountry House Library
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- Title
- Exploring Innovation
- Author
- Smith, David
- Publisher
- McGraw-Hill Higher Education
- Publication year
- 2009
- Condition
- Used; Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0077121236
- ISBN 13
- 9780077121235
- Item weight
- 681 grams
The second edition of "Exploring Innovation" offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book's lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to feature: more coverage on the commercial aspects of innovation and business models; greater emphasis on user innovation; and an introduction to the concept of open innovation. It is fully revised coverage of innovation strategy and includes expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.
"Synopsis" may belong to another edition of this title.
About the Author
Professor David Smith is Research Director at Nottingham Trent Business School. He convenes several Innovation modules and also conducts his research in this area.
"About the title" may belong to another edition of this title.
Country House Library
Corby, United Kingdom
5-star seller
AbeBooks seller since October 24, 2025
Shipping rates from United Kingdom to U.S.A.
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