Exploring Public Relations: Global Strategic Comminications (4th Edition)

Trench, Ralph; Yeomans, Liz

ISBN 10: 1292112182 / ISBN 13: 9781292112183

Published by Pearson Education, 2017

About this Item

Brand New US Edition textbook. Ship from Multiple Locations, including Asia , Hong Kong ,Taiwan , US or Canada depend on stock location. CD/DVD or access codes may not be included.

Seller Inventory # 002584

Bibliographic Details

• Title: Exploring Public Relations: Global Strategic Comminications (4th Edition)
• Publisher: Pearson Education
• Publication Date: 2017
• Language: English
• ISBN 10: 1292112182
• ISBN 13: 9781292112183
• Binding: Soft cover
• Edition: 4th Edition
• Condition: New

About this title

Synopsis

This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.

About the Author

Ralph Tench is Professor of Communications Education at Leeds Beckett University Liz Yeomans is Principal Lecturer in Public Relations and Communications at Leeds Beckett University.