Exploring Public Relations : Global Strategic Communication
Yeomans, Liz, Tench, Ralph
ISBN 10: 1292112182 ISBN 13: 9781292112183
Published by Pearson Education, Limited, 2017
Used
Soft cover
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Better World Books Ltd, Dunfermline, United Kingdom
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About this Item
Description:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 19054338-20
Synopsis:
This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.
About the Author: Ralph Tench is Professor of Communications Education at Leeds Beckett University Liz Yeomans is Principal Lecturer in Public Relations and Communications at Leeds Beckett University.
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Bibliographic Details
Title: Exploring Public Relations : Global ...
Publisher: Pearson Education, Limited
Publication Date: 2017
Binding: Soft cover
Condition: Very Good
Edition: 4th Edition