Exploring Public Relations and Management Communication

Waddington, Stephen, Tench, Ralph

ISBN 10: 1292321741 / ISBN 13: 9781292321745

Published by Pearson Education, Limited, 2020

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 56215079-20

Synopsis:

Develop a clear understanding of the concepts and best practices in public relations 

Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. 

"A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates."  Carmel O’Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University

"The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment to a contemporary course in public relations." Izzy Crawford, Academic Strategic Lead, Robert Gordon University

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Bibliographic Details

Title: Exploring Public Relations and Management ...
Publisher: Pearson Education, Limited
Publication Date: 2020
Binding: Soft cover
Condition: Good
Edition: 5th or later Edition