Exploring the Relationship Between Identity and Message Involvement, Affect and Recall in Advertisements Targeted to Older Adults: an Application of Hecht's Communication Theory of Identity

Nancy Ann Doane Mitchell

Published by Self-published, Lincoln NE, 1998

About this Item

Fine in None, as Issued jacket Dissertation. Oversize. A clean, tight copy of a dissertation presented at the University of Nebraska. This work should be of interest to anyone studying the best ways to advertise to older adults. It is in flawless condition.

Seller Inventory # 10612

Bibliographic Details

• Title: Exploring the Relationship Between Identity and Message Involvement, Affect and Recall in Advertisements Targeted to Older Adults: an Application of Hecht's Communication Theory of Identity
• Publisher: Self-published, Lincoln NE
• Publication Date: 1998
• Binding: Hardcover
• Condition: Fine
• Dust Jacket Condition: No Dust Jacket As Issued