Exploring Relationships in a University Internship Program: A stakeholder framework for designing and directing effective marketing internships

Hoyle, Jeffrey A.

ISBN 10: 363971766X / ISBN 13: 9783639717662

Published by Scholars* Press, 2014

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Bibliographic Details

• Title: Exploring Relationships in a University Internship Program: A stakeholder framework for designing and directing effective marketing internships
• Publisher: Scholars* Press
• Publication Date: 2014
• Language: English
• ISBN 10: 363971766X
• ISBN 13: 9783639717662
• Binding: paperback
• Condition: New
• Book Type: book

About this title

Synopsis

The literature reviewed for this study generally supports the perspective that the undergraduate internship experience, for the most part, is doing what it is intended to do by providing actual situations to apply what students have learned in the classroom to the workplace. However, the very nature of public universities, funded by citizens for the greater good of society, working with private corporations, working for stockholders, customers, and other corporate entities looking to maximize returns on their investments, represents challenges for internship directors and student interns.

About the Author

Jeffrey A. Hoyle, MBA, Ed.D., has over 20 years’ experience in Marketing & B2B Sales with the Forest Products, Foodservice, and Healthcare Industry’s before joining the Academe in 1999 where he is currently a member of the Faculty of Marketing and Professional B2B Sales at Central Michigan University.