Exponential Theory: The Power of Thinking Big

According to Steve Jobs, “Innovation distinguishes between a leader and a follower.” The rise of digital technology in business has made this statement truer now more than ever. Today, businesses can be created, marketed, and ready to interact with customers in the blink of an eye, with nothing more than an internet connection! 

This accelerated pace of business is wreaking havoc on companies that are “too big to fail,” sometimes in a matter of months. Any company or leader that doesn't move at an exponential pace will be crushed by new, massively transformative organizations that are invading new industries every day. Thankfully, guides like Bill Gates, Jeff Bezos, and Elon Musk continue to provide us a roadmap for navigating this exponential horizon.

Exponential Theory provides ten keys of exponential leadership in order to solve climate change, social imbalances, and other wicked problems. It is time for a new generation of leadership—one that is purposeful, conscious, digital, and above all, exponential.

Aaron D. Bare is a strategist, entrepreneur, and the author of Reimagining Innovation. Aaron has held leadership roles in strategy, innovation, technology, marketing, and sales. He is a results-focused exponential leader that understands how to create a high-performing culture. He currently works with global, national, and local brands helping them disrupt themselves. His home base is Phoenix, Arizona.