Export Manager: A Practical Guide to Develop Foreign Markets

A practical guide for Italian SMEs to thrive in foreign markets through effective export management.

In today's complex economic landscape, Export Manager offers a clear roadmap for Italian SMEs seeking international growth. This guidebook addresses the unique challenges of global markets, providing actionable strategies for sales, after-sales management, and navigating international barriers. Learn how to assess your company, analyze markets, define entry strategies, design business models, manage risks, and implement KPI monitoring.

This resource is tailored for business professionals, export managers, and SMEs aiming to expand their global footprint. Discover how to:

• Develop a robust export strategy
• Analyze international markets effectively
• Design a winning international business model
• Manage risks and ensure compliance

Luca Gatto graduated in Business Administration and in Law from Sapienza University of Rome and has an MBA from SDA Bocconi and a Diploma in Financial Strategy from Said Busi-ness School of Oxford. He has been involved in the development of internationalization processes for over 25 years. He has worked for Accenture, Ferrovie dello Stato, Indesit Company and, since 2005, for SACE, where he currently holds the position of Senior Manager. He is a Contract Professor of Export Management at Luiss Business School, Ca’ Foscari University and Italian Trade Agency (ITA). Marco Sanfilippo holds a degree in Business Economics from Luiss Luigi Carli and an MBA from Hong Kong and London Business School. He started his career in management consulting, first at Ernst & Young Financial Business Advisory and later at Deloitte Consulting. In 2012, he joined the Tinexta Group where he guided the group’ s growth path through M&A. In 2019, he became the CEO of Co.Mark (Tinexta Group), the leading company in temporary export management. Since 2021, he has been Chairman of the digital agency Queryo (Tinexta Group). In early 2024 he guided the merge of Co.Mark into Warrant Hub (Tinexta Group), leading European consultancy, where he is Managing Director.