Export Merchandising offers practical guidance for building and growing international sales. Learn how to turn worldwide opportunities into steady profits with clear, step‑by‑step methods that work in real markets.

The book outlines the core decisions, structures, and processes that help manufacturers reach overseas customers. It covers planning, organizing, and managing export efforts, from the role of the export department to the training of sales staff and the execution of campaigns. Designed for practitioners, it emphasizes common-sense approaches to pricing, credit, and policy that support sustainable growth in foreign markets.

How to plan and execute an export sales campaign that covers global markets
How to organize an export department or build a built‑in structure within a company
Strategies for training and directing export salespeople and managers
Practical policies on pricing, credit, and advertising tailored to overseas trade

Ideal for manufacturers, export managers, and sales leaders seeking reliable, actionable guidance for expanding into foreign markets.

Genre notes

Export Merchandising speaks to business readers rather than scholars, focusing on practical approaches to global selling.

About the Author

Grupo SM is the third-largest educational publisher in the Spanish-speaking world. They have sold more than 25 million books worldwide, including primary and seconary textbooks, children's and teen literature, and reference books.

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