Export Merchandising (Classic Reprint)
Language: English
Published by Forgotten Books, 2018
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
US$ 24.27
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book is an exploration of how to expand and maintain export sales through expert knowledge and business sense, rather than relying on speculative business adventures. The author argues that, contrary to popular belief, exporting is a viable career option for manufacturers of all sizes, not just large corporations. The book provides valuable insights on how to conduct thorough market research, select the right sales representatives and distributors, and establish effective advertising and promotional campaigns. It also emphasizes the importance of building strong customer relationships and providing excellent customer service to ensure long-term success in the global marketplace. This book is a valuable guide for any entrepreneur or business leader looking to expand their business overseas. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781330305034_0
- Title
- Export Merchandising (Classic Reprint)
- Author
- Walter Forestus Wyman
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1330305035
- ISBN 13
- 9781330305034
- Seller catalogs
- Business
Export Merchandising offers practical guidance for building and growing international sales. Learn how to turn worldwide opportunities into steady profits with clear, step‑by‑step methods that work in real markets.
The book outlines the core decisions, structures, and processes that help manufacturers reach overseas customers. It covers planning, organizing, and managing export efforts, from the role of the export department to the training of sales staff and the execution of campaigns. Designed for practitioners, it emphasizes common-sense approaches to pricing, credit, and policy that support sustainable growth in foreign markets.
- How to plan and execute an export sales campaign that covers global markets
- How to organize an export department or build a built‑in structure within a company
- Strategies for training and directing export salespeople and managers
- Practical policies on pricing, credit, and advertising tailored to overseas trade
Ideal for manufacturers, export managers, and sales leaders seeking reliable, actionable guidance for expanding into foreign markets.
Genre notes
Export Merchandising speaks to business readers rather than scholars, focusing on practical approaches to global selling.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Forgotten Books
London, United Kingdom
AbeBooks seller since June 2, 2021
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 5 to 10 business days |
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| First item | US$ 0.00 | US$ 0.00 |
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Store description
Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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TradeSeller's business information
FB &c Ltd
Dalton House, 60 Windsor Avenue
London, United Kingdom SW19 2RR
Terms of sale
All books are Print on Demand and will be printed upon purchase and shipped in New Condition. Orders typically ship within 3-5 business days. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the ask bookseller a question link to contact us and we'll respond within 2 business days.
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