Export Merchandising (Classic Reprint)

Walter Forestus Wyman

ISBN 10: 1330305035 / ISBN 13: 9781330305034

Published by Forgotten Books, 2018

About this Item

Print on Demand. This book is an exploration of how to expand and maintain export sales through expert knowledge and business sense, rather than relying on speculative business adventures. The author argues that, contrary to popular belief, exporting is a viable career option for manufacturers of all sizes, not just large corporations. The book provides valuable insights on how to conduct thorough market research, select the right sales representatives and distributors, and establish effective advertising and promotional campaigns. It also emphasizes the importance of building strong customer relationships and providing excellent customer service to ensure long-term success in the global marketplace. This book is a valuable guide for any entrepreneur or business leader looking to expand their business overseas. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.

Seller Inventory # 9781330305034_0

Bibliographic Details

• Title: Export Merchandising (Classic Reprint)
• Publisher: Forgotten Books
• Publication Date: 2018
• Language: English
• ISBN 10: 1330305035
• ISBN 13: 9781330305034
• Binding: Paperback
• Condition: New
• Book Type: print-on-demand item
• Seller catalogs:
  • Business

About this title

Synopsis

Export Merchandising offers practical guidance for building and growing international sales. Learn how to turn worldwide opportunities into steady profits with clear, step‑by‑step methods that work in real markets.

The book outlines the core decisions, structures, and processes that help manufacturers reach overseas customers. It covers planning, organizing, and managing export efforts, from the role of the export department to the training of sales staff and the execution of campaigns. Designed for practitioners, it emphasizes common-sense approaches to pricing, credit, and policy that support sustainable growth in foreign markets.

• How to plan and execute an export sales campaign that covers global markets
• How to organize an export department or build a built‑in structure within a company
• Strategies for training and directing export salespeople and managers
• Practical policies on pricing, credit, and advertising tailored to overseas trade

Ideal for manufacturers, export managers, and sales leaders seeking reliable, actionable guidance for expanding into foreign markets.

Genre notes

Export Merchandising speaks to business readers rather than scholars, focusing on practical approaches to global selling.

About the Author

Grupo SM is the third-largest educational publisher in the Spanish-speaking world. They have sold more than 25 million books worldwide, including primary and seconary textbooks, children's and teen literature, and reference books.