Export Now: A Guide for Small Businesses (Psi Successful Business Library)

Increase your sales and profits by finding new markets for your product or service! With the opening up of the former Soviet Union and Eastern Europe, as well as the unveiling of the North American Free Trade Agreement (NAFTA), exciting new opportunities are available to anyone who wants to enter the exporting arena.

Now exporting is easier than ever before -- even for a small business. If you would like to expand your operations to an international level, Export Now details the process to help you make an informed decision and proceed with confidence.

Includes:
* Easy-to-Read Discussions of Exporting Fundamentals and Procedures. Follow the book's nine basic steps to exporting to see if your company is ready to export. If so, learn what to do step-by-step.
* Handy Worksheets and Information Sheets. Newly re-designed worksheets prompt you to research your company's capabilities and explore export concepts. New information sheets summarize important procedures and key facts discussed in the chapters.
* New Sources of Information. Eleven information-packed appendices provide resources ranging from government assistance sources to suggested publications, including three new appendices featuring electronic sources of information, foreign acronym definitions, and a list of International Trade Administration (ITA) country desk officers.

Richard L. Leza has been a venture capitalist to start-up ventures; an executive to small and medium-sized companies; president of several manufacturing companies; advisor and director of international firms; and chairman of a management and financial consulting company. As a consultant, he currently assists in transferring U.S. technology and consumer products to firms in Mexico, Taiwan, and Hong Kong. In the past, Mr. Leza has been an advisor to the President of Oakleaf Corporation, providing expertise in off-shore manufacturing, marketing, and equity financing.