Export Practice and Management.

Branch Alan, E.,

ISBN 10: 1861524730 / ISBN 13: 9781861524737

Published by Thomson Learning, 2000

About this Item

514 pages Ex-Library book in good condition. 9781861524737 Sprache: Englisch Gewicht in Gramm: 1084.

Seller Inventory # 1164191

Bibliographic Details

• Title: Export Practice and Management.
• Publisher: Thomson Learning
• Publication Date: 2000
• Language: English
• ISBN 10: 1861524730
• ISBN 13: 9781861524737
• Binding: Soft cover
• Edition: 4th Edition.
• Seller catalogs:
  • Q Wirtschaftswissenschaften

About this title

Synopsis

This text is firmly established as the standard work on the subject of export management and practice. Overall, it is renowned internationally for its lucidity of complex issues. It gives particular focus on developing an export strategy in a pragmatic, professional and profitable manner in a competitive international environment. The fourth edition has been completely up-dated and reflects the many changes that have emerged in the fast changing global marketplace. Export Practice and Management takes full account of future trends in the conduct of international trade, its environment and its increasing complexity. There is more emphasis on management techniques and strategy of international trade including new chapters on logistics and globalisation, market entry options and the criteria of market selection. The text provides a practical and professional approach to the subject.

About the Author

Alan Branch is a lecturer at the University of Leicester and a shipping and export consultant. Visiting lecturer at Rennes International School of Business for MA and MBA programs