Exporting : Key Considerations for International Business Growth

This book equips readers to optimize genuine export opportunities.

Globalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities.

It addresses the fears and risks associated with exporting and reassures readers that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy.

Readers are challenged to consider seven key business considerations facing them when seeking success in export markets: product and service adaptation, comprehensive communication, portable protected branding, high-performance tradeshows, optimized go-to-market channels, fit-for-purpose internal organization, and controlled effective cashflow.

This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.

Laurent Houlier is a multi-linguist with over 27 years' experience in successfully delivering holistic international strategies and leadership for a variety of European fast-moving consumer goods (FMCG) organizations. He has taken domestic companies and pioneered their brands all over the world. His specialty is in selecting the most suitable channel mix, designing strategies to maximize their performance in the most sustainable way. He was integral in winning the Queen's Award for International Trade over several years for a major UK brand.

John Blaskey has over 45 years of practical commercial experience. He has generated hundreds of millions of dollars of new prospective business across the world for his clients. John addresses how to identify and recruit real business prospects, evaluate them, listen actively to their stated needs, align their messaging consistently, and take full advantage of international face-to-face marketing. He has developed proven tools and processes that are delivered via workshops, masterclasses, keynotes, consultancy, and books. His approach deliberately disrupts conventional presentation norms. John's clients include Government trade organizations, Global multinationals, Trade associations . . . and hundreds of small and medium enterprises (SMEs).