Extension and Communication Management

Contents Preface. About the book. About editors. I. Extension management 1. Dimensions of good extension/Sushma Kaushik. 2. Farming systems research and extension approach/R.K. Malik. 3. Skill development for extension personnel/R.S. Malik. 4. Approaches and models in extension management/Indu Grover. 5. Gender an analytical and developmental tool/Indu Grover. 6. Understanding SEAGA approach/Nishi Sethi and Indu Grover. 7. Linkage interventions and new vistas of marketing/Atul Dhingra. 8. Entrepreneurship and small business/J.P. Singh. 9. Technology transfer and agri entrepreneurship development/Joginder S. Malik Sube Singh and Sandeep Bhakar. 10. Winning strategies for professional excellence/Baldeo Singh. 11. Project budgeting monitoring and evaluation/B.S. Chillar. 12. PERT and CPM/Shashi Varma and Seema Rani. 13. SWOT analysis a management tool/Sushma Kaushik. 14. Management of extension projects/Baldeo Singh and Poonam Sharma. 15. Some dos and dont's for grass root extension personnel/R.P. Singh. 16. Techno economic and socio ecological factors in transfer of agricultural technology/R.K. Punia. 17. Role of NGOs in rural development/Sushma Kaushik and Ritu. 18. Cooperatives and development/Renu Kumari Sushma Kaushik and Nishi Sethi. 19. Agricultural technology management agency/Nishi Sethi and Sushma Kaushik. 20. Food safety for sustainable development/Anjana Bajaj Nishi Sethi and Salil Sehgal. II. Communication management 21. Planning and organization of training programmes/S.S. Sangwan. 22. Art of effective communication/Manoj Dayal. 23. Organizational communication/Manoj Dayal. 24. Personal management for effective communication/Baldeo Singh. 25. Motivating farmers/R.P. Singh. 26. Development and standardization of CD on animal husbandry practices for rural women of Haryana/Vinita Jain Shashi Kanta Varma and A.K. Varma. 27. Video a powerful tool for educating rural masses/Shalini Asrani Bindu Yadav and Sushma Kaushik. 28. Empowerment of women through Self Help Groups/Preeti Sharma and Shashi K. Varma. The book Extension and Communication Management is divided into two sections. The first section deals with extension management viz. dimension of good extension farming systems research and extension approach skill development for extension personnel approaches and models of extension management gender an analytical and development tool understanding SEAGA approach linkages interventions and new vistas of marketing entrepreneurship and small business technology transfer and agri entrepreneurship development winning strategies for professional excellence project budgeting monitoring and evaluation PERT and CPM SWOT analysis management of extension projects some do's and don'ts for grass root extension personnel techno economic and socio ecological factors in transfer of agricultural technology role of NGOs in rural development co operative and development ATMA and food safety for sustainable development. The second part deals with communication management viz. planning and organization of training programmes art of effective communication organizational communication personal management for effective communication motivating farmers development and standardization of CD on animal husbandry practices for rural women video a powerful tool for educating rural masses and empowerment of women through SHG's. The book has been prepared for teachers scientists and extension workers to understand the dynamics of communication and extension management in rural development and extension programmes. 256 pp.…