Extension Management in The Information Age Initiatives and Impacts

This book has been divided into five primary segments that address the most important topics in the area of extension reforms in India. The first section, Section I, includes articles that focus on enhancing technology application and delivery systems, ICT, BLESS, NRM, and women empowerment. The second section, Section II, delves into extension strategies in development departments, institutional mechanisms such as NGOs, new media tools, and impact assessment, as well as the management of natural resources including ITKS. Section III and Section IV are devoted to gender mainstreaming and women empowerment, while Section V examines international experiences and policy issues. The ultimate goal of this book is to provide extension professionals with a cross-cultural perspective on various development spheres of extension reforms in India.

H. Philip is working as Professor (Agri. Extn.), Directorate of Extension Education, Tamil Nadu Agricultural University, Coimbatore. Holding the post of Chief Editor in Society of Extension Education, TNAU Campus, for the past 18 years. He has 27 years of service in the field of Agricultural Extension. He established Educational Media Centre at TNAU, Coimbatore and the Centre is equipped with professional Video and Audio equipments. He bagged 3 University Awards. He produced about 600 short video films and 500 audio programmes. He has operated several States, National and Overseas projects. He visited University of Guelph, Canada to study about Independent study programmes in the field of Agriculture and Horticulture. Published 16 booklets, 5 books, 30 technical bulletins and manuals and 94 research articles. He participated several International and National seminars, conferences and workshops. He guided 12 PG students and 2 Ph.D. scholars.

T. Rathakrishnan, Professor of Agricultural Extension is currently working as Director, Directorate of Students Welfare, TNAU, Coimbatore. Specialized in Communication and Agricultural Extension Management. Published eight books, more than 100 research, popular articles, abstracts of seminar/symposium at National & International levels. Bagged with various medals and awards namely. William Kirubabai Medal (Gold) for the best student in Ph.D (Agri. Extension), 1993. T. Nataraj Rolling Shield (MASU)the Best Extension Researcher - 2005, Shiksha Ratan Puraskar (IIFS) - 2006, the Best Extension Worker Award TNAU - 2006 and the Best Citizen Award International Publishing House, New Delhi (2007). He is the secretary of Extension Education Society, TNAU, Coimbatore

Ravi Kumar Theodore, Professor, Tamil Nadu Agricultural University (TNAU) has a Ph.D., in Agricultural Extension. He was a FAO Fellow in the University of Western Sydney, Australia for advanced training on Systems Thinking and Experiential Learning. He has served in the National Institute of Agricultural Extension Management (MANAGE), Hyderabad where he has offered trainings and consultancy on Agricultural Extension Management. He has visited countries like United Kingdom, Australia and Kuala Lumpur on various assignments. Currently he is serving as the Public Relations Officer (PRO) of TNAU.