Title: Eye Tracking the User Experience: A Practical Guide to Research (Paperback or Softback)
Publisher: Rosenfeld Media 11/15/2013
Publication Date: 2013
Language: English
ISBN 10: 1933820101
ISBN 13: 9781933820101
Binding: Paperback or Softback
Condition: New
Weight: 1.3 pounds
Book Type: Book

About this title

Synopsis

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

About the Author

Aga Bojko is a UX researcher with a passion for designing studies to answer difficult design- and business-related questions. Currently, she is a VP of User Experience at GfK Custom Research North America, where she leads the Bay Area UX team. Aga has over ten years of experience with various types of eye trackers that she has used to conduct UX research with software applications, websites, instructional material, pharmaceutical labels, and consumer product packaging. She's tracked (for a good reason) a wide range of visuals, from butterflies flying across the screen to fresh meat in grocery stores. When she's not planning or running studies, Aga is serving as the Managing Editor of the UX magazine, writing articles, and speaking about eye tracking and other research-related subjects at conferences worldwide. Aga holds a BS in Psychology from the University of North Carolina at Charlotte, an MS in Human-Computer Interaction from DePaul University, and an MS in Human Factors from the University of Illinois at Urbana-Champaign.

"About this title" may belong to another edition of this title.

Store Description

Save up to 90% on your favorite items at BargainBookStores.com! Our 20,000 square foot warehouse in Grand Rapids, Michigan is filled with hundreds of thousands of books and consumer goods, all at the lowest prices! We've been serving internet customers with great deals since 2001. All books ship from Grand Rapids, Michigan. 100% Customer Satisfaction Guaranteed We want to ensure your satisfaction. If you are dissatisfied with your purchase or shopping experience, we would like to hear from you. Please contact us by email: cs@bargainbookstores.com. Please be sure to include your contact information and order number. We do not charge a restocking fee for returns. Your Privacy BargainBookStores.com does not provide, sell or market customer information to other businesses or organizations.

Visit Seller's Storefront

Seller's business information

BargainBookStores
3423 Lousma Dr SE, Grand Rapids, MI, 49548, U.S.A.

Sale & Shipping Terms

Terms of Sale

BargainBookStores guarantees 100% Customer Satisfaction. We ship worldwide and offer a variety of shipping methods to meet your needs. Please place your order directly via ABEBooks.com. We accept payment by MasterCard and Visa. For more information, contact us by email at cs@bargainbookstores.com. Full contact info is below:

BargainBookStores.com LLC
3423 Lousma Dr SE
Grand Rapids, MI 49548

Shipping Terms

We will ship to all domestic and most international destinations.

Please note: Shipping times are estimated and are not guaranteed by BargainBookStores.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	4 to 10 business days	4 to 9 business days
First item	US$ 0.00	US$ 39.50

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.