F*Ck It! Let's Pivot: An Entrepreneurs Guide to Surviving and Thriving in a Crisis

Whether it is a financial crisis, relationship breakdown, critical illness, natural disaster or a global pandemic, life will hit you hard when you least expect it. Mike Tyson once said "Everyone has a plan until they get punched in the mouth." The global pandemic blindsided society and uppercutted the world into a new normal. Businesses either died or thrived in this new environment. What separated the survivors from the casualties? How did they do it? It all came down to the pivot. "F*ck it! Let's Pivot" is about how entrepreneurs, side hustlers, and go-getters pivoted from crisis to opportunity. With 17 thoughtful chapters ranging from the history of business pivots, the entrepreneurial mindset, branding, importance of social media, collaborating with local businesses, looking at your own talent pool, pivot strategies that work, leveraging the Gig Economy and many more concepts, this book is packed with ideas. Experienced businessman, Michael Siervo combines humour, anecdotes and statistics as he shares tips, tools and lessons from entrepreneurs who pivoted out of danger and into profit.

Included in this interactive book are real life stories of entrepreneurs from around the world who found ways to thrive in the face of adversity. Written in their own words, they share their inspirational stories. With QR codes throughout the book, readers can explore chapter summaries and detailed biographies of contributing authors, making this an engaging experience.

You will walk away inspired and confident that change isn't bad. Change is just a part of becoming who you are meant to be.

Michael Siervo is a business professional, author, podcaster, public speaker, and coach. A son of immigrant parents, Michael quickly learned that life isn’t fair or easy. It involved hard work and focus. With over 2 decades of business experience, Michael honed his craft in communication and sales. He has held titles such as Director and District VP for some of the largest financial institutions in the world as he has consulted with some of the most successful advisory teams in Canada. He has been featured in national new outlets and sits on the board for several non-profit organization. His journey in entrepreneurship ranges from small ventures such as clothing, franchising, digital marketing to real estate investing and high-ticket sales consulting. He continues to serve in the world of personal self development, entrepreneurship and has spoken on hundreds of stages.