Micheal Burt was already a successful basketball coach when he discovered, quite by accident, how to articulate the concept he had been using for years to motivate himself and his players. At a workshop in Tennessee taught by a Vietnam veteran, he learned about the "prey drive" of war dogs―an instinctive inclination to find, pursue, and capture their prey.

In Flip the Switch, Coach Burt shows how humans, too, have this instinctive drive―not for hunting prey, but for pursuing goals with a persistence and intensity that goes far beyond the usual efforts applied to everyday tasks. As with war dogs, external stimuli are required for flipping the switch: For the dogs, it's movement or scent. What are they for you?

In these inspiring and eye-opening pages, you'll discover how to find what activates you, personally, to do more, create more, and achieve freakish levels of success. You'll explore them all in detail, in chapters that include:

Motivated by What? The Three Phases of the Prey Drive
The Science Behind What Activates You
Screw Your Why: How to Get Your Purpose to Activate You
Going All In: How to Make Your Drive a Daily Habit
Creating Value in the World: Becoming a Contender
Prioritizing and Personalizing Your Prey Drive: The Keys to Continued Expansion
The Habit of 1% Performers: How to Re-ignite Your Prey Drive and GO PRO Every Single Day

Throughout Flip the Switch, Coach Burt explains how to analyze and explore the primary drivers: fear, competition, exposure, environment, inspiration from others, and yes―even embarrassment. Whether you're flipping the switch to win a championship or win new business, knowing how to find external stimuli that activates that thing inside of you is what will allow you to achieve your highest goals―naturally.

About the Author

Micheal Burt is a top business and performance coach and #1 leading authority in the world on activating the "prey drive" in people. He helps tens of thousands of people a year through speaking engagements, one-on-ones, and his work with Fortune 500 companies and their employees. He's spoken at 10X, Create Your Future, Door to Door Con, Century 21 Global Conference, and Coldwell Banker Gen Blue, and helps 400+ people daily through his online training programs on LightSpeed VT. Before becoming a business coach, Burt build a national powerhouse at Riverdale High School in Murfreesboro, Tennessee, where he was the youngest head coach in the state and took the girls' team to four conference titles and a state championship.

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