By owning your own coffee house, you become part of a rich culture. A café is a place where people may meet to discuss politics, poetry, romance or rebellion. In our culture, coffee is accepted as social, affluent, and downright hip. In this guide you will discover:
• Your options for buying an existing coffee house, franchising, or opening a new coffee house
• How to build a coffee house (including how to find the right location and avoid costly mistakes)
• How to save money on equipment for your café
• How to market your business to attract customers
• Financing your business and managing money
If you would like to start your own coffee house, this FabJob guide is for you! It shows what you need to know to become a successful coffee house owner.
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This book is now a textbook for the International Association of Professions Career College. Coffee House Owner Certificate Courses are available at the publisher's site.
Author Tom Hennessy is a 25 year veteran of the business. He opened his first restaurant when he was 27 and the coffee house he started has been operating successfully for over 12 years. A recognized industry expert, he has written for industry publications and spoken at conventions across the country. In this guide he shares his own experiences as well as insider tips and expert advice from other successful coffee house owners.