By starting your own spa business, you will be joining a growing industry that generates over $11 billion per year in revenue. According to the most recent statistics from the International Spa Association, there were approximately 136 million spa visits made in the U.S. in 2003, with 60% of those visits to a day spa. The FabJob Guide to Become a Spa Owner shows how you can successfully start a day spa business. The authors share their own experiences plus expert business advice from more than two dozen spa business owners and other spa industry experts including: - How to create a business plan and conduct initial market research for your spa - An overview of options for your spa business and deciding what services to offer. - Licensing requirements for spas - Start-up costs including sample start up budgets for both a small and medium sized spa - Where to get start-up financing for your spa business - What to consider when choosing a location for your spa business including how much square footage you will need - Interior design of your spa business with tips on areas you will need and common problems to avoid - What equipment you need to start a day spa business, including how to save money by leasing or buying used - How to develop effective systems for running your spa business on a daily basis - Hygiene requirements for spas - Setting prices for your spa's service and developing packages to encourage clients to buy more - Ways to attract spa clients through advertising and free publicity - Valuable samples and checklists The information in this guide can save you many hours of research, help you avoid some costly mistakes, and give you information you need to start your own day spa business.
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This book is now a textbook for the International Association of Professions Career College. Spa Owner Certificate Courses are available from the publisher's website
The lead author of this guide is Jeremy McCarthy. With more than 15 years experience in the spa industry, he has visited and learned from some of the greatest spa properties in the world and was spa director of the Four Seasons Resort in Maui, which was named the number three resort spa in the world by
Conde Nast Traveler magazine.
The contributing authors include:
Mary Phillips Gintoli, an award-winning writer who began her beauty industry career more than 15 years ago in New York City as an editor for Mademoiselle Magazine.
Kibibi Springs: Owner of Moodivations, a total wellness company specializing in spa services and products, Kibibi has worked in the beauty industry for 10 years with companies such as Wella, Merle Norman, and Sebastian International.
Todra Payne, whose 10 years experience in the beauty and wellness industries includes working with companies such as Bath & Body Works. A former professional makeup artist, her work has been featured in Elle, Harper's Bazaar, and Martha Stewart's Living.
