Facebook Advertising: A Field Guide for Auto Dealers

Field-Tested Recipes for Facebook Success

The average American spends more than 50 minutes a day on Facebook and Instagram, sharing personal data through their profiles, clicks, and even activities offline. This data can be used to effectively target ads. Facebook advertising is essential for car dealers to reach potential buyers.

This field guide reveals what car dealers should say on Facebook and to whom they should say it. These ad recipes will help marketers choose the ads they should be using based on their goals of increasing awareness, attracting leads, or closing sales.

With a glimpse toward the future, this field guide equips marketers, general managers, and owners with the long-term strategy, and the specific tactics to advertise effectively on Facebook.

9 Clouds is dedicated to helping car dealers. Our mission is to bring transparency, personalization, and data-focused strategies to automotive marketing. Our team of digital marketing experts collaborated to write this field guide. Learn more at: 9clouds.com.

9 Clouds helps auto dealers take advantage of Facebook advertising in three ways:

1. Let 9 Clouds Advertise For You
Allow 9 Clouds to create, target, run, and measure Facebook ads customized for your store.

We create and measure all of your campaigns in your own Facebook Business Manager, so you have full access to everything we do.

Plus, we take 0% of your monthly ad spend budget, so we can objectively help you find the most effective budget for your market.

2. Advertise Yourself
Improve conversion from your Facebook advertising efforts with our exclusive tool, Cumulus.

Cumulus connects your automotive inventory feed with your Facebook catalog, so you can show cars to people who are likely to buy cars. It’s perfect for advanced marketers and agencies.

The best part? These ads are fully dynamic, meaning that the image, text, and price of vehicles shown all change automatically based on your current inventory feed.

If you sell a vehicle, that vehicle is removed from your ad. If you acquire a new vehicle, that vehicle is added to your ad. You can even retarget people who have looked at specific vehicles on your website with the exact VINs they were viewing.

We have seen three times higher click-through rate and engagement with these ads — all with no management required after launch.

3. Advertise Together
Learn the best practices of Facebook marketing through our education and consulting, like our Facebook Live video training.

Our courses help you create automotive ads that convert on Facebook. They include worksheets and video training to make it easy for you to immediately apply what you learn to your store or clients.

9 Clouds also works with a small number of consulting clients on a monthly basis. These trainings are available both virtually (through screen-sharing and weekly calls) and as in-person training sessions.