Facing up to Management Faddism : A New Look at an Old Force

Organizations pour billions of dollars into programs that in the end prove to be nothing but fads--short lived enthusiasms with little purpose other than to make those who initiate and promote them rich. Brindle and Stearns take a look at these vogues and fashions, and find that over a history of at least a century, there is continuity to, and similarities among them. Fads are both product and process, they find, tied to tensions in the workplace and to those who too quickly profess solutions to problems these tensions cause. The authors shed new light on such fads, examining how they develop in other cultures too, and give managers everywhere new ways to react to them, ways to uncover and resist patently nonproductive blandishments.

How to distinguish fads that may have at least some validity from those that don't is a main purpose of the book. The authors show that what works in one place may not work in another, exploring how firms often implement fad-based programs across borders without considering the cultural nuances in doing so. Brindle and Stearns use an interdisciplinary approach with an historical bent in their reviews, examinations and appraisals, but they remain pragmatic and utilitarian at all times. They are serious when they say that managing the fad itself is at least as important, often more so, than managing the fad's content. Their section on strategy alone will be of special value to managers in the trenches who need guidance day by day, as well as to financial and organizational analysts who want to avoid being hoodwinked by today's fads and tomorrow's as well.

Peter N. Stearns is Professor Emeritus in the Dept of History at George Mason University. His most recent publications include, as author, Cultural Change in Modern World History (Bloomsbury, 2018), Peacebuilding Through Dialogue (Virginia, 2018), Shame: A Brief History (Illinois, 2017), Sexuality in World History, Ed.II (Routledge, 2017), The Industrial Revolution in World History Ed.IV (Westview, 2016), Globalization in World History, Ed.II (Routledge, 2016), Childhood in World History, Ed.III (Routledge, 2016), The Industrial Turn in World History (Routledge, 2016), Gender in World History (Routledge, 2015), Debating the Industrial Revolution (Bloomsbury, 2015); and as editor, The Oxford Encyclopedia of the Modern World: 1750 to the Present (Oxford, 2008).

Peter N. Stearns is Provost of George Mason University, and teaches courses in world history and social history. Stearns is a past vice president of the American Historical Association, in charge of the Teaching Division. He currently serves as chair of the Advanced Placement World History committee, founded and continues to serve as editor-in-chief of the Journal of Social History. Stearns is the author or editor of over 85 books.