Fail Fast or Win Big: The Start-Up Plan for Starting Now

Schroeder, Bernhard

ISBN 10: 0814434789 / ISBN 13: 9780814434789

Published by AMACOM, 2015

About this Item

Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Missing jacket. The dust jacket of the book is missing.

Seller Inventory # CHL10891941

Bibliographic Details

• Title: Fail Fast or Win Big: The Start-Up Plan for Starting Now
• Publisher: AMACOM
• Publication Date: 2015
• Language: English
• ISBN 10: 0814434789
• ISBN 13: 9780814434789
• Binding: hardcover
• Condition: Used; Good

About this title

Synopsis

With today’s marketplace changing at lightning speed, how can entrepreneurs spend the traditional several months perfecting their business plans and finding investors before finally launching their business? They can’t! Because the truth is, the longer they take to launch their company, the more changes there will be in the marketplace--causing their business to be outdated before it even begins!Today’s entrepreneurs must avoid the temptation to play it safe and launch a business in a bubble. Instead, they need to embrace the idea of “failing fast.” Almost upon genesis of the idea, it is detrimental for the entrepreneur to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether.In the groundbreaking, tell-it-like-it-is Fail Fast or Win Big, entrepreneurs will learn how to: • Create a rapid prototype of their product or service• Develop a business model instead of a business plan• Test it repeatedly with customers so they can spot failure early• Continue to refine the model based on customer interactions• Leverage their network and resources in order to run leanComplete with real-life examples of entrepreneurs who set out to fail fast and ended up winning big, Fail Fast or Win Big is the business plan you didn’t study in college. But just like the marketplace, those outdated concepts have changed too!

About the Author

BERNHARD SCHROEDER is a director at the prestigious Lavin Entrepreneurship Center at San Diego State University. Previously a senior partner at CKS Partners, the world's largest integrated marketing communications agency, he has served as a marketing and brand expert for successful start-ups such as Amazon and Yahoo as well as Fortune 100 firms such as Apple, Nike, Kellogg's, GM, and American Express.