Faith Movements and Social Transformation : Guru Charisma in Contemporary India

In contemporary neoliberal India, HIFMs have become important actors, and they realize themselves by making public assertions through service. The four pillars of the contemporary presence of such movements are: gurus, sociality, hegemony and social transformation. Gurus, who spearhead these movements, create a matrix of possible meanings in their public discourses which their followers pick up to create messages of personal and social change. Sociality is a core strategy of proliferation across such movements and implies social service, which is qualified by memories of the guru and what they are believed to embody. Hegemonyis reflected in the fact that social service in such movements often ominously imbibes right-wing or far-right Hinduism. They propose a model of Hindu-inspired social transformation, involving faith building into and transforming the civil society. The book discusses in a nuanced way several Hindu-inspired faith movements of various hues which have made national and international impact.