Fall in Love With the Problem, Not the Solution: A Handbook for Entrepreneurs

Watch for our new edition to be published on February 2025!

Unicorns—companies that reach a valuation of more than one billion—are rare. Uri Levine has built two - Waze and Moovit. In his book, Fall in Love with the Problem, Not the Solution, he shows you just how he did it.
 
Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.
 
In the new edition of his book, to be published in February 2025 Levine dedicates a new chapter to CRISIS MANAGEMENT - SURVIVAL MODE for those coping with a major crisis, which we'll all experience at least once throughout our startup journey.
 
In the chapter, he shares his attitude to crisis management: "It doesn't matter what kind of crisis it is. The fact that the market is unfavorable for everyone, not just your company, doesn't matter.
 
"The fact that other people also suffer from the same problems is of no importance. It is your responsibility to solve your problems, whether it is harder due to external reasons or not. Should this prevent you from building one? No. This is why I believe resilience has become an essential skill in today's startup world."
 
These are the main topics of the book:
 

• Firing and hiring
• Disrupting "broken" markets
• Raising Money
• Understanding your users
• Reaching product-market fit
• Making scale-up decisions
• Going global
• Crisis Management - Survival Mode
• Deciding when to sell

 
Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

Uri Levine is a passionate entrepreneur and disruptor, a two-time ‘unicorn’ builder (Duocorn). He is co-founder of Waze, the world's largest community-based driving traffic and navigation app, which was acquired by Google for $1.1 billion in 2013, and former investor and board member in Moovit, ‘Waze of public transportation’, which was acquired by Intel for $1 Billion in 2020. Levine has built more than a dozen startups, and has seen everything ranging from failure, middle success, to big success. He is also a world-class speaker on entrepreneurship & disruption. Motivated to encourage the next generation of thinkers and innovators, he also leads an academic workshop entitled “How to Build a Startup”, aimed at undergraduate and graduate-level business students.