Fanocracy: Turning Fans into Customers and Customers into Fans
Meerman Scott, David; Scott, Reiko
Language: English
Published by Portfolio, 2020
- Hardcover
- Used
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- Title
- Fanocracy: Turning Fans into Customers and Customers into Fans
- Author
- Meerman Scott, David; Scott, Reiko
- Publisher
- Portfolio
- Publication year
- 2020
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0593084004
- ISBN 13
- 9780593084007
- Item weight
- 0.9 pounds
From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:
· MeUndies, the subscription company that’s revolutionizing underwear
· HeadCount, the nonprofit that registers voters at music concerts
· Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
· Hagerty, the classic-car insurance provider with over 600,000 premier club members
· HubSpot, the software company that draws 25,000 attendees to its annual conference
For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
"Synopsis" may belong to another edition of this title.
About the Author
Reiko Scott earned a neuroscience degree from Columbia University and is now a medical student at Boston University. In her spare time she writes and publishes fanfiction based on her favorite fantasy worlds and loves to cosplay at Comic Con.
"About the title" may belong to another edition of this title.
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